JAS-MINE
SUMMARY
Jasmine is a mental well-being lifestyle product that we built from scratch during the Erasmus+ Project, Business Opportunity Through Design Thinking in the Context of SDG Mental Health. This project was a collaboration between designers, developers, and mental health experts, with myself as the Product Designer, ensuring a holistic and impactful solution. By integrating accessibility, personalization, and emotional support into one seamless platform, we have transformed self-care from a task into a lifestyle.
Product Design, Human-Centered Design, Brand Identities, UI design, Business Model
DESIGN TEAM
Natalia Repova (UX Designer)
Fasih Rehman (UX Researcher)
Arihant Jain (Product Designer)
Role & Collaboration
As a product designer, I played a key role in shaping JAS-MINE’s user experience, ensuring that design decisions were grounded in human-centered principles. Working closely with developers, mental health experts, and researchers, we tackled challenges together—balancing personalization with privacy, engagement with simplicity, and innovation with accessibility. This cross-functional collaboration was crucial in delivering a product that truly makes a difference.
JAS-MINE Your Personalized Mental Wellness Companion
JAS-MINE is a holistic mental wellness app designed to help users manage stress, anxiety, and emotional well-being through personalized mindfulness and self-care practices. By combining guided meditation, real-time therapist calls, anonymous emotional support, and a curated ZEN STORE, JAS-MINE makes mental well-being accessible, effortless, and deeply personal.
Aligning with SDG 3 - Good Health & Well-being
Mental health is a crucial component of overall well-being, yet it remains one of the most neglected aspects of healthcare. JAS-MINE aligns with the United Nations Sustainable Development Goal 3 (SDG 3) by providing accessible, inclusive, and personalized mental wellness solutions that help individuals manage stress, anxiety, and emotional well-being effectively.
Product Design, Human-Centered Design, Brand Identities, UI design, Business Model
OverView
JAS-MINE Your Personalized Mental Wellness Companion
1
The Challenge
A Noisy, Overwhelming World
In today's hyper-connected world, stress, anxiety, and burnout are not just buzzwords; they are daily realities. People struggle to prioritize self-care amidst demanding schedules, and forming healthy mental habits feels like climbing a mountain with no summit in sight. Traditional solutions? Either too generic or too complex.
2
The Big Rethink
Meet JAS-MINE
JAS-MINE is more than an app—it's a personalized wellness companion. Designed to seamlessly integrate mindfulness into daily routines, it offers guided meditations, real-time therapist calls, and a judgment-free emotional support system. Plus, the ZEN STORE provides curated mental well-being products, making holistic self-care just a tap away.
3
The Innovation
Personalization Meets Accessibility
Hyper-Personalized Experience
Tailored content adapts to user needs and mental health history.
Instant Human Connection
Direct access to therapists and anonymous emotional support.
Beyond Meditation
A full-circle approach, integrating mindfulness, therapy, and wellness products.
How We Designed the Solution –
The Design Thinking Approach
Process sUMMARY - Key Decisions We Made as a Team
01
Empathize Understanding the Problem
Conducted user interviews, surveys, and observations to uncover pain points.
Identified the stigma, lack of personalization, and accessibility issues in mental wellness solutions.
02
Define Framing the Challenge
How might we create a personalized, stigma-free, and accessible mental wellness platform?
03
Ideate Generating Solutions
AI-driven content personalization
One-tap therapist access & anonymous support
Gamification for user engagement
04
Prototype Building & Testing
-
Created high-fidelity wireframes for intuitive UI/UX.
-
Integrated calming aesthetics and easy navigation.
05
Test & Iterate
-
Addressed engagement drop-offs with gamification & reminders.
-
Enhanced privacy features for emotional support calls.
Design Decisions We Made
Insights
THROUGH DATA DRIVEN METHODS
User-Centric Personalization
Leveraging AI to curate individualized wellness journeys.
Seamless Integration
Easy access through mobile, smartwatches, and voice assistants.
Trust & Safety First
Ensuring secure, anonymous interactions for emotional support.
Engaging UX/UI
A calming, intuitive interface designed to reduce cognitive overload.
Key Design Decisions
Challenges & How We Solved Them
we embarked on an in-depth human-centered research journey to uncover real pain points and opportunities in mental wellness. Our approach combined ethnographic studies, surveys, and expert interviews, ensuring a well-rounded perspective. We engaged with: ✅ 75+ individuals, ✅ 15 mental health professionals, ✅7 healthcare providers
Solved
Not Solved
Priority
01
Engagement Struggles
Hesitation in using emotional support calls.
Solution Added encrypted calls & anonymized interactions.
Solved
02
Privacy Concerns
Hesitation in using emotional support calls.
Solution Added encrypted calls & anonymized interactions.
Solved
03
So Many Choices
Users felt lost with too many options.
Solution Created personalized onboarding and a guided journey.
Solved
04
Stigma Around Seeking Help
Many users were hesitant to engage with mental health support due to social stigma.
Solution Designed a discreet, non-intrusive interface with anonymous support options to encourage participation.
Priority
05
Retention & Long-Term Engagement
Users often abandoned mental wellness apps after initial enthusiasm faded.
Solution Introduced progress tracking, achievement badges, and personalized wellness plans to maintain motivation.
Priority
01 Splash Screen
02- Introduction
03- Intro
07- Login with an Email
08- Login
09- Sign Up
13 - Home Screen
14 - Home Screen- Various Interactions
15- Emotional Support-
Make an Unknome’s Call
16- Output- About Your Personal Profile
17 - Session Start Now
18 - About Tools
26 -Zen Store -Product Pop Up Interactions
27 -Products Listings
28 -Product Descriptions
Service Design, Human-Centered Design, Brand Identities, UI design, Business Model
IMPACT & KEY TAKEAWAYS
JAS-MINE Rethinking Mental Wellness in a Fast-Paced World
1
Key Learnings
Leadership as a Product Designer Leading the design process, I ensured our project met user needs and business goals.
User-Centered Design I learned the importance of focusing on user needs in service design.
Data-Driven Insights We recognized the importance of using user data to improve content and recommendations.
Continuous Improvement I acknowledged the necessity of ongoing updates based on user feedback.
Impact Measurement I appreciated the ability to measure the app’s effect on stress, anxiety, and sleep.
Communication, Collaboration, and Teamwork: I experienced how essential communication, collaboration, and teamwork are in solving problems effectively.
2
SPECIAL THANKS
Special thanks to facilitator Ivana Pursuit for her profound mentorship and unwavering support in navigating Business through Design Thinking.
My heartfelt appreciation extends to the entire Bizz2Yoth administration team for their extraordinary guidance and expert counsel. I would like to extend my gratitude to
Fasih Rehman (UX Researcher) & Natalia Repova (UX Designer) for collaboration in the UX part, bringing in valuable insights that have had a significant impact
Additionally, I express gratitude to all interview and survey participants, as well as other teams, for their invaluable insights and support.
Together, we have embarked on a transformative journey, and I am deeply thankful for the opportunity to learn and grow with such remarkable individuals.
For Your Time, Stay Connected, Spread Love
Thank You
Featured Projects
Having collaborated with numerous clients across diverse domains, extensive expertise spans Fintech, SaaS, E-commerce, Banking, and Crypto. A team player with a data-driven approach, designing user-centered, innovative solutions tailored to each industry's unique challenges for seamless and impactful digital experiences.