Arihant Jain
PROJECT OVERVIEW
MS in Product Design - Thesis Work - Individual Project 2021-22 (6 Months) Sapienza University of Rome, Italy
In this project, my primary focus is delving into the expansive realm of Design-Driven Innovation, with a particular interest in the Fine Arts industry.
The overarching goal of this project is to impart specific knowledge in the domains of, Service Design User, Social Innovation, and User Experience Design. This knowledge will serve as a valuable toolkit for acquiring the skills necessary to select, manage, and experiment with innovative products, services, and systems. These innovations should address both economic and social challenges, encompassing the entire lifecycle from design through production to consumption.
Furthermore, the ultimate objective is, to craft a design proposal that not only fosters innovation but is also sustainable. Achieving this involves a multifaceted approach, taking into account the environmental context, production capabilities, economic dynamics, and social dimensions. This holistic perspective ensures that our innovation contributes positively to society while being mindful of its ecological and economic implications.
Keywords
Service Design, Design Thinking, Business Model Canvas, Brand Identities, UI design, , Start up
Design Delivers
Process Booklet
Logo / Identity JAS-MINE
Mobile App UI
Graphics (static + interactive)
Memorabilia (t-shirts + canvas totes)
MY ROLE & RESPONSIBILITIES
SERVICE DESIGNER
My project revolves around the creation of a service that not only addresses real-life issues but also introduces innovation that can lead to a viable business venture.
Theoretical Framework: The project begins by establishing a strong theoretical foundation, encompassing an extensive range of service design concepts and their versatile application tools. However, the primary thrust of this endeavor is to conceptualize and design an innovative service capable of resolving tangible, real-world problems while simultaneously laying the foundation for a sustainable business.
Practical Framework: To bring this vision to life, I've employed a pragmatic approach. This involves the application of a diverse array of Service Design methodologies and User Experience (UX) tools such as Design Thinking, People-Centered Design (PCD), Benchmarking, and the Business Model Canvas. These practical tools and methods serve as the building blocks for transforming theory into actionable, innovative solutions.
VISSION + MISSION
Context
The project’s context is the Fine Arts industry, specifically focusing
on addressing the challenges faced by young freelance artists, art
lovers, art gallery managers, and art collectors within this domain.
It operates in an increasingly digital and technologically driven art
market
Vission + Mission
Vision: To revolutionize the Fine Arts industry by bridging the gap between artists, art enthusiasts, and collectors through an innovative and sustainable service that redefines the way art is created,bought, sold, and experienced.
Mission: To empower young freelance artists by providing them
with a platform for financial stability and creative expression,
while making art accessible and affordable for art lovers.
PROBLEM STATEMENT
Problem Statement
The Fine Arts industry faces challenges related to financial instability for young artists, unaffordability for art lovers, online visibilityfor art galleries, and complexities in buying and selling artworksfor collectors. These challenges hinder the growth and sustainability of the industry.
Benefit Statement
For Young Freelance Artists: Financial stability, creative freedom,and a platform to showcase and sell their art.For Art Lovers: Access to affordable and diverse artworks, fostering a love for art.For Art Gallery Managers: Increased online visibility, broader audience reach, and streamlined operations.For Art Collectors: Simplified buying and selling processes, expertguidance for investments, and a thriving art market.
Contexts of Problems for Target Groups
1. YOUNG FREELANCE ARTISTS
The young freelance artist has financial instability of income.
[Result] It has negative effects like not practising creative art and doing mainly commercial artworks for money or shifting to another profession.
2. INCLUSIVE GROUP OF PEOPLES
An inclusive group of people - Who love art but they think the artwork is always expensive and unaffordable [Result] the majority of people do not even think to buy an artwork that directly discourages the young artist
3. ART GALLERY MANAGERS
An inclusive group of people - Who love art but they think the artwork is always expensive and unaffordable [Result] the majority of people do not even think to buy an artwork that directly discourages the young artist
PROFESSIONAL & NEWBORN ARTCOLLECTORS
The newborn and professional art collectors face many hassles in reselling the artworks whenever they want- like proof of authentication of artwork, time taking process, many of them don’t know the proper process of buying and selling the art and another problem need for expert advice for buying an artwork as an investment.
[Result] They don’t much buy art and invest money that directly affects the artists.
THE PROCESS
CLICK HERE FOR DESIGN PROCESS BOOK
Human Centered Design
Empathize
Interview Recap
Observation’s
Stakeholders Empathy Maps
Define
Problem Statement
Challenges & Opportunities
Persona Recap’s
Stakeholders Persona
Ideate
Brainstorming & Ideation
Storyboard’s
Point of View Statement
Attribute List as Card Sorting
How Might We (HMW)
First Proposal Called Artlend
Expectation Mapping
Five Why
What/If
Service Safaris
Soft Final Proposal
Mission + Vision
Benefit Statement
Key Learnings
Outcomes
Prototype -Test- Iterate
Final Proposal
Service Blueprint
User Journey + Touchpoints
Business Model Canvas
Competitive Analysis
Benchmarking Diagram
Brand Identities
Logo
+Color Pallet
+Typography
+Visual Pathways
+Brand Voice
Logo Element
Logo Orientations & Variations
Information Architecture
Hi-FI Prototype & Morphology
Memorabilia (Hoddies+ Stationery)
Secondary Research
-
Definitions
-
Mind Map
-
Examples
BMC
-
Business Model Canvas
-
Competitive Analysis
-
Benchmarking Diagram
THE PROCESS
CLICK HERE FOR DESIGN PROCESS BOOK
Design Thinking Framework
Empathize
Interview Recap
Observation’s
Stakeholders Empathy Maps
Define
Problem Statement
Challenges & Opportunities
Persona Recap’s
Stakeholders Persona
Ideate
Brainstorming & Ideation
Storyboard’s
Point of View Statement
Attribute List as Card Sorting
How Might We (HMW)
First Proposal Called Artlend
Expectation Mapping
Five Why
What/If
Service Safaris
Soft Final Proposal
Mission + Vision
Benefit Statement
Key Learnings
Outcomes
Prototype -Test- Iterate
Final Proposal
Service Blueprint
User Journey + Touchpoints
Business Model Canvas
Competitive Analysis
Benchmarking Diagram
Brand Identities
Logo
+Color Pallet
+Typography
+Visual Pathways
+Brand Voice
Logo Element
Logo Orientations & Variations
Information Architecture
Hi-FI Prototype & Morphology
Memorabilia (Hoddies+ Stationery)
Secondary Research
-
Definitions
-
Mind Map
-
Examples
Business Feasibility
-
Business Model Canvas
-
Competitive Analysis
-
Benchmarking Diagram
PHASE II Solution
ARTRENTAL
Our Artrental Services provide clients with the opportunity to enjoy our curated artworks for a defined duration. We handle every aspect, from the initial installation of the artwork at your location to its comprehensive maintenance throughout the rental period. Should you develop a deep affection for any of our artworks during the rental period, we offer a seamless transition. You have the option to purchase the artwork using our attractive offers and flexible EMI (Equated Monthly Installments) plans.
FINAL CONCEPT - THE SERVICE
ART-PEER
SOCIALLY INTERACTIVE ART COMMUNITY BUY, SELL, & RESELL THE ARTWORKS
A socially interactive art community bringing together all stakeholders on one platform where Artists, an Art Gallery, a mainly inclusive group of people (who love art), and newborn and professional art collectors, all have the opportunity of, hassle-free, and new interactive way to buy, sell and resell the artworks.
FIGMA PROTOTYPE
Tap the maximize button on the side to enlarge the Figma Prototype view
DIGITAL WIREFRAME
Digital Wireframes by Using Figma
Splash Screen - Create an Account and Login -Art Community Members. -Follow Suggestions- Home Screen - Home Screen Various Interactions - How to Post the Artworks- Follow the Community Members.
HI-FI PROTOTYPE
High Fidelity Prototype
Splash Screen - Create an Account and Login -Art Community Members. -Follow Suggestions- Home Screen - Home Screen Various Interactions - How to Post the Artworks- Follow the Community Members.
Splash Screen
Introduction & Sign up
Sign up as Artist, Artlover, Art Gallery, Artlover + Buyer, Art Critic+Expert, Golden Buyer
Sign Up Details
Login
Select Your Country
Art Gallery Profile
Home Screen
Following Suggestion (Every Color Denotes Various Categories)
Following Suggestions - Artist, Artlover, Art Gallery, Artlover + Buyer, Art Critic+Expert, Golden Buyer
Art Community Members
Home Screen Interactions
Liking Artwork Through Some Parameters
Red Heart - Artlovers,
Cyan Heart - Art Expert & Art Gallery, Yellow Crown- Art buyers
Scrolling Interface
Home Screen Interactions
Home Screen Interactions
Like The Artwork Through Star Rating - Authentic Style, Social Impact, Creativity, Skills
Artlover Profile
Artlover Profile Who Bought Some Artworks
Artist Profile
Artist Profile
Artist Profile+ Buyer
Art Collector + Golden Buyers
KEY LEARNINGS
Outcomes
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I've gained theoretical knowledge of Service Design tools then put them into practical application.
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A fully designed and radical innovative service design within the Fine Arts industry.
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A user-centric UX/UI design for the service.
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A detailed business model canvas outlining the sustainability and viability of the service.
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Insights and recommendations for integrating social and environmental considerations into service design.
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A comprehensive case study and process booklet for the project portfolio.
-
Through this project, I seek to showcase my skills as a UX-UI & Service Designer, highlighting my ability to address complex challenges and create innovative, user-centric, and sustainable solutions within the realm of service design.
CLICK HERE for more in-depth case study design process book
Process Booklet
Logo / Identity JAS-MINE
Mobile App UI
Graphics (static + interactive)
Memorabilia (t-shirts + canvas totes)
SPECIAL THANKS
I extend my deepest gratitude to Prof. Loredana Di Lucchio for her extraordinary guidance, unwavering support, and expert counsel.
Her profound insights and mentorship have been pivotal in shaping my comprehension and progress throughout this comprehensive learning journey in the field of service design.
I also want to express my gratitude to Curator Guilia Lusco Artess Art Gallery, Italy, Jitendra Agrawal(young Art Collector) Young Artists, Ginluca Neri, Mahan Iris, Dheeraj Sardana, Prof Balwant Singh Bhadoria R.M.T University and all those who participated in the interview study and online survey, as well as those who offered invaluable guidance throughout the learning process.
Thank You
THE PROCESS
CLICK HERE FOR DESIGN PROCESS BOOK
Secondary Research
-
Definitions
-
Mind Map
-
Examples
Design Thinking Framework
Empathize
Interview Recap
Observation’s
Stakeholders Empathy Maps
Define
Problem Statement
Challenges & Opportunities
Persona Recap’s
Stakeholders Persona
Ideate
Brainstorming & Ideation
Storyboard’s
Point of View Statement
Attribute List as Card Sorting
How Might We (HMW)
First Proposal Called Artlend
Expectation Mapping
Five Why
What/If
Service Safaris
Soft Final Proposal
Mission + Vision
Benefit Statement
Key Learnings
Outcomes
Prototype -Test- Iterate
Final Proposal
Service Blueprint
User Journey + Touchpoints
Business Model Canvas
Competitive Analysis
Benchmarking Diagram
Brand Identities
Logo
+Color Pallet
+Typography
+Visual Pathways
+Brand Voice
Logo Element
Logo Orientations & Variations
Information Architecture
Hi-FI Prototype & Morphology
Memorabilia (Hoddies+ Stationery)
Business Feasibility
-
Business Model Canvas
-
Competitive Analysis
-
Benchmarking Diagram
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